Jimmy Hula’s

I was given the challenge of choosing an existing restaurant and re-branding it from head to toe. I chose Jimmy Hula’s, an island-themed taco and burger restaurant, because they were lacking consistency throughout their current branding. These designs were heavily inspired by the fun and colorful atmosphere within the restaurant.

Jimmy Hula's Rebrand by Jack Prettyman

Jimmy Hula's Rebrand by Jack Prettyman

Jimmy Hula's Rebrand by Jack Prettyman

Jimmy Hula's Rebrand by Jack Prettyman

Jimmy Hula's Rebrand by Jack Prettyman

Jimmy Hula's Rebrand by Jack Prettyman

Jimmy Hula's Rebrand by Jack Prettyman

Jimmy Hula's Rebrand by Jack Prettyman

ADDY Award Winning Design

2015 GOLD ADDY AWARD WINNER

Student – Elements of Advertising – Illustration Campaign