Pacífico

The goal of this project was to create a brand that could harmonize with the tranquil environment of a resort & spa. Thus, Pacífico (Spanish for “Peaceful”) came to be. In an effort to develop a sophisticated and calming aesthetic, I looked to Mesoamerican art for inspiration with the warm color palette and geometric patterns.

Pacífico Resort & Spa by Jack Prettyman

Pacífico Resort & Spa by Jack Prettyman

Pacífico Resort & Spa by Jack Prettyman

Pacífico Resort & Spa by Jack Prettyman

Pacífico Resort & Spa by Jack Prettyman